A social media profile for me says I’m a “Digital Analytics Leader at Accenture.” More specifically, I’m in our Personalization and Customer Analytics practice. That means I help clients use customer information to provide them with better digital experiences.
It’s literally a dream job.
Once, when I was a kid in a small-town library in an American backwater (the Upper Peninsula of Michigan), long before the internet, I read a biography of someone who made his career back in the 1950s. It was just as television was becoming a transformative technology. You’d think I would have been inspired, but I was devastated. I thought, ‘It’s all in the past! I’ll never live through another period where I can get in on ‘the ground floor’ of an emerging technology.” (To be clear, as a 10-year-old boy, I didn’t think in exactly those words, but you get the idea.)
How naïve of me. Now we have this innovation wave under our feet that is ascending at an accelerating pace. It began late in the last century, with the digitization of everything. I’m riding it now, and loving it, but it is nowhere near cresting.
As I discovered on my recent visit to Chicago’s mHUB, an innovation center for product development and manufacturing, it will be rising for quite a while. And everything will be changed in its path. In other words, the best is yet to be, and Accenture is going to be a major player in how this future unfolds. Perhaps you’ll want to join us.
My mHUB Adventure
My profile continues that I’m an “avid reader, a film nut and a music omnivore.” And it’s through my reading [in the Economist Magazine, about urban manufacturing in Brooklyn, NY and elsewhere] that I first learned about the manufacturing incubator that was our “field trip” for a recent Accenture Digovation (digital + innovation) Event, to Chicago’s mHUB. I had to see what it was all about, so I joined the group from our Chicago Digital Hub for their visit in mid-September.
The mHUB is a 63,000-square-foot facility that contains 10 fabrication labs. The mHUB mission is helping Chicago’s “makers” ferry their ideas across “the chasm.” Let me explain. There is a place of maximum mortality in the lifecycle of most inventions. They start with promise, with a prototype, a business plan and some investment dollars. Then the invention advances, and often hits a deadly obstacle. Let’s say a product needs to produce 3,000 units to show market viability. A commercial production source—a traditional manufacturer—usually requires a minimum order of 5,000 pieces to even begin production. So, the challenge is: How to produce the next one thousand, two thousand or four thousand units, in order to reach a critical mass of sales? Before mHUB, this might not be possible, and another potentially brilliant invention will fall into the chasm and oblivion.
mHUB helps scrappy entrepreneurs reach the critical mass necessary to begin production. They do it by providing cool, otherwise inaccessible tools that operators can master quickly. The photo below shows a device that was used by our tour guide’s preschooler to make her own version of fidget spinners.
Lessons Learned at mHUB
What inspired me most was meeting and talking to inventors and entrepreneurs who happened to be there when we toured the facility. They were a diverse group, but what unified them was their vision and determination. I loved their focus. And I have no doubt that many will traverse the chasm and ferry their innovations into our lives.
We’re aligning ourselves with extraordinary innovators at Accenture, always finding exciting ways to turn innovation into solutions for our clients. Interested in a career where you get hands-on with the latest innovation? Here are a few tips to prepare yourself:
- Become really good at learning. I’m working with technologies that literally did not exist seven years ago. There is no way that your advanced education can teach you a trade, so don’t expect it to. Whatever your degree is in, continue to learn what interests you. Prepare to follow those interests (and to see them unexpectedly change!) throughout your career.
- Learn in the manner that works best for you. For example, I’m a mild dyslexic. That means in addition to reading books and articles the traditional way, I learn a lot through listening. I’m a podcast omnivore, with more than 40 podcast feeds, which in turn, feed me.
- Embrace the weird. It’s not an accident that in the last few years, Accenture has acquired two digital agencies based in Austin, Texas, where the motto is, “Keep Austin Weird.” Unconventional thinking leads to new ways of doing things. And only new solutions will bring us to a better future. Be part of that future. Embrace diversity by getting to know people from every culture and background.
Here’s a final bonus tip: If you’re interested in joining us, find a friend who works for Accenture, and have them recommend you. That’s what I did seven years ago. A friend referred me, and I never looked back. I’m loving where that decision has taken me. And if you don’t have such a friend, contact me. I’ll help you learn more about my extraordinary employer.
Take the next step in your career with Accenture and lead clients across the globe into the new.
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